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Author: Stewart Tansley, Kristin Michele Tolle
Publisher: Microsoft Press
Foreword. A transformed scientific method. Earth and environment. Health and wellbeing. Scientific infrastructure. Scholarly communication.
Author: William Kelleher Storey
Publisher: Oxford University Press
Bringing together practical methods from both history and composition, Writing History: A Guide for Students, Fifth Edition, provides a wealth of tips and advice to help students research and write essays for history classes. Now with a lay-flat binding that further increases the book's utility, Writing History covers all aspects of writing about history, including finding and researching topics, interpreting source materials, drawing inferences from sources, and constructing arguments. It concludes with three chapters that discuss writing effective sentences, using precise wording, and revising. Using numerous examples from the works of cultural, political, and social historians, Writing History serves as an ideal text for any history course that asks students to conduct research.
Author: Ken Robinson Ph.D., Lou Aronica
The New York Times bestselling author of The Element gives readers an inspirational and practical guide to self-improvement, happiness, creativity, and personal transformation Sir Ken Robinson’s TED talk video and groundbreaking book, The Element, introduced readers to a new concept of self-fulfillment through the convergence of natural talents and personal passions. The Element has inspired readers all over the world and has created for Robinson an intensely devoted following. Now comes the long-awaited companion, the practical guide that helps people find their own Element. Among the questions that this new book answers are: • How do I find out what my talents and passions are? • What if I love something I’m not good at? • What if I’m good at something I don’t love? • What if I can’t make a living from my Element? • How do I do help my children find their Element? Finding Your Element comes at a critical time as concerns about the economy, education and the environment continue to grow. The need to connect to our personal talents and passions has never been greater. As Robinson writes in his introduction, wherever you are, whatever you do, and no matter how old you are, if you’re searching for your Element, this book is for you.
Author: Manuel Guilbault
Publisher: Packt Publishing Ltd
Author: David Siegel
Publisher: New Riders
Looks at fifteen successful Web sites created by such companies as Land Rover, Virgin Records America, and National Geographic, and explans how to set up a Web project
Author: Patrick M Georges, Anne-Sophie Bayle-Tourtoulou, Michel Badoc
Publisher: Kogan Page Publishers
Neuromarketing in Action provides an in-depth review of how the brain functions and the ways in which it unconsciously influences consumer behaviour. It shows both the scientific frameworks and the practical applications of this increasingly popular marketing tool. Referencing many global brands such as such as Aston Martin, Hermes, Virgin, Facebook, Ralph Lauren and Fuji, the authors, whose background covers both neuroscience and marketing, showcase the latest thinking on brain function and intelligence, and on the subconscious influences on consumer behaviour. Neuromarketing in Action then examines the ways in which marketing efficiency can be improved through the satisfaction of the customer's senses, emotions, memory and conscience and looks at the impact on current marketing activities such as selling methods, sensory marketing and product modification, and on future strategies like value innovation, sensory brands, increased interaction with social networks and permission marketing.
Author: Michael Burrage, Rolf Torstendahl, Swedish Collegium for Advanced Study in the Social Sciences
Publisher: Sage Pubns
Many theories have been developed in Britain and Europe on the general phenomena of professionalism, but most of this research has been dominated by two individual professions--lawyers and medical doctors. This volume and its companion, Professions in Theory and History, widen the sphere of interest to include other professions, and other countries. In the present volume, the contributors show that there are different routes into professionalism, and that the success of future professionals depends heavily on their knowledge of the field, the actions of the state, and the strategic roles they play. Some contributors discuss existing theories, note the inherent limitations, and suggest new paths of development. Others present empirical findings to explore the differences in professions. The Formation of Professions and its companion are necessary resources for academics and researchers in the fields of sociology, education, and history. "A number of excellent papers, and many that will become essential reading for any social scientist in the area." --Sociology "The books have considerable virtue. They reemphasize that comparative study is essential to future work on professions and that the role of the state will loom large in that comparative study. Their theory is often refreshingly new, as authors attack problems with theorizing styles unfamiliar to American sociologists of occupations. And for those unfamiliar with continental professions, these is an enticing variety of examples." --Contemporary Sociology
Author: Jeanne Shay Schumm
Publisher: Guilford Press
Weaving together the latest knowledge and best practices for teaching children to read, this indispensable text and professional resource provides a complete guide to differentiated instruction for diverse learners. Uniquely integrative, the book places the needs of English language learners and students with disabilities front and center instead of treating them as special topics. Accessible chapters on each of the core components of literacy clearly demonstrate how to link formal and informal assessment to evidence-based instruction. Special features include Research Briefs, Tech Tips, Internet Resources, Reflection and Action Questions, and dozens of reproducible student activities and assessment tools.
Author: Jamil Ben Alluch
Publisher: Millionaire Publishing
You can learn trading penny stocks from the masses and become part of the 90% of traders who lose money in the stock market, or you can learn from the Best. The Complete Penny Stock Course is based on Timothy Sykes’, various training programs. His strategies have helped individuals like Tim Grittani, Michael Goode and Stephen Dux become millionaires within a couple of years. This course aims to teach you how to become a consistently profitable trader, by taking Tim’s profit-making strategies with penny stocks and presenting them in a well-structured learning format. You’ll start by getting acquainted with the concepts of market and trading psychology. Then you’ll get into the basics of day trading, how to manage your risk and the tools that will help you become profitable. Along the way, you’ll learn strategies and techniques to become consistent in your gains and develop your own trading techniques. What’s inside: - Managing expectations and understanding the market, - Understanding the psychology of trading and how it affects you, - Learning the basics of day trading, - Learning the mechanics of trading penny stocks, - Risk management and how to take safe positions, - How to trade through advanced techniques - Developing your own profitable trading strategy - Real world examples and case studies No prior trading experience is required.
Author: Hugh C. Williams
Publisher: John Wiley & Sons
Describes the development and extension of fundamental idea of Edouard Lucas, a French mathematician and mathematical recreationist, that is still used today in the verification of the largest primes.